Volkswagen created one of the most technologically advanced automotive manufacturing facilities in the world. Located in Dresden, Germany, the complex creates a one-of-a-kind experience for the true VW enthusiast.
Aptly named The Transparent factory, visitors and customers alike can interact much further than the typical “factory tour.” Pick out your desired vehicle, interact with the manufacturers themselves and if you’d like, even participate in the creation of your new set of wheels right on the production line floor.
The production line is a marvel of technology itself; robots, hidden in-floor production tools and suspended manufacturing processes leave you scratching your head in amazement. Seeing this facility in action is a powerful sales tool on its own. This screams quality.
American automotive manufacturers should take a page from the German’s play book. We need this type of vehicle production magic for the car buyer and adopt the same “transparent” philosophy. Increasing the engagement level of car consumers and demonstrating the quality and care that go into the creation of a vehicle can be a powerful thing for the Big Three.
