Creating Change and Getting Traction

Chris Brogan recently wrote about gaining traction with your online voice and leveraging the power of your network. I understand the analogy within his message  - another comment he made rang loud and clear. He really likes the Cadillac CTS-V. Huge crush actually.

I’d be a fool if I didn’t put the rubber to the road to get some traction and help Chris with additional information and resources for his four wheel fondness in the CTS-V.

Chris is a well known trust agent; we’re also driving hard as a consumer trust agent, changing the way people buy used cars. Simply because consumers asked.

Regardless of when and where you decide to purchase any vehicle Chris, part of our mission is to help the car shopper become the most intelligent buyer possible.

• Negotiating prices is out – our Used Car Superstores eliminate the need for this. Shoppers asked for this and we delivered.
• Guarantees are in – all of our vehicles come with a 3-Day/500-Mile Money Back Guarantee. Something else shoppers wanted.
• Quality is always in – every vehicle has a clean vehicle history report and passes our strict 85-point certification inspection.
• Memorable experiences are in – car shopping doesn’t need to seem like a trip to the dentist or having dinner with your Mother-in-law.
• Simple online research is in – you shouldn’t feel as if you’re writing a PhD Thesis. Plenty of new tools make this easier than ever.
• The best selection is in – if we don’t have it in stock, you can order any used car your heart desires.
• Lowest prices are definitely in – we scour the markets to find our customers the best savings possible. Our in-store research computers let you know you’re getting the best price possible.

The final price a car buyer pays for his or her vehicle shouldn’t be a function of their negotiating skills. The retail car industry is changing. Hopefully, some of that change comes from our own traction.

Let us know if you need any help Chris – we’d love to match you up with your crush. Until then – shop smart.

Of course, everyone is always welcome to drop me a line @AuctionDirect