Congrats to Ford for their recent rankings bump for initial vehicle quality. Ford is now in a dead-heat tie with perennial quality winner Toyota.(Source: 2009 U.S. Global Quality Research System study.)
Two primary categories were measured in this year’s study: How many items on a vehicle had, put simply, “gone wrong” and customer satisfaction regarding quality within the first 90 days of purchase.
Ford, Lincoln and Mercury improved 5% for items going wrong; survey figures showed 1,228 problems per 1,000 vehicles. Honda experienced 1,422 items wrong per 1,000 vehicles and Toyota resulted in 1,150 items.
In the customer satisfaction portion, Ford also improved 2% to reach 79%, which ties Honda and Toyota for the first time.
Ford’s attention to key consumer items pushed them to the top of the class in the following survey categories:
And who says total quality and customer services isn’t important?
This is all great news for smart automotive consumers. Tomorrow’s used car represent exceptional values as new car quality continues to improve.
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