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What’s Your Used Car Personality?

by Eric Miltsch on 04/07/2008 · View Comments

Used Car PersonalitySome of the engineers over at Shell Oil got a little close to the fumes and pumped out (couldn’t resist) a vehicle personality survey. 

They call it their Autotude survey. Personally, I’d like to see the brains at Shell Oil come up with lower gas prices than kitchy names for vehicle surveys. I guess the extra gas profits have suddenly made them a little more creative.

Here’s what their Autotude survey concluded.

67% said vehicle had unique personality

56% said they had developed strong emotional bond w/ vehicle

60% say vehicle is female; 40% said vehicle is male

88% said comfortable filling up vehicle; 28% hated changing tires

66% of women say vehicle matches their personality; 56% of men say same

21% say they pat dashboard like vehicle is pet

Only 15% named their vehicle, many after someone they know

Southerners had most pride in vehicle

Sports Cars viewed as most attractive followed by SUVs

60% said vehicle can be “chick or dude” magnet

Are there really people out there “petting” their dashboard like a pet?

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