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Women Want…What?
The five items women look for when making sure they purchase the best used car:
- Vehicle reliability/durability
- Interior comfort
- Exterior styling
- Quality of workmanship
- Gas mileage
Women don’t seem to flock to one make & model - they are influenced more by lifestyle, age and income.”The one big difference between men and women is that men are a little more power-performance conscious; women are more miles-per-gallon-economic conscious,” says Charlie Vogelheim, vice president of automotive development for J.D. Power and Associates.
When age is considered the under 30 crowd steers toward the Honda Accord & the Toyota Camry because of their affordability and safety reputation.
Three other cars popular for those in their 20’s:
- Nissan Versa (base price $12,550)
- Toyota Yaris (base price $11,150)
- Honda Fit (base price $13,850)
Young women with families are drawn towards:
- Toyota RAV4 (base price $20,950)
- Mitsubishi Outlander (base price $21,370)
- Honda CRV (base price $20,600)
- Chevrolet Equinox (base price $22,865)
- Ford Escape (base price $18,580)
The two most popular vehicles in the luxury sector, that women can be heard talking about just everywhere:
- Lexus RX350 (base price $37,400-$38,800)
- Infiniti FX35 (base price 37,950)
What it really comes to is that women want their comfort and convenience as well - it’s all about the features:
- Power lift gate/trunk/hatch
- Sunroof
- All-wheel drive
- Remote engine startup
- Bottle holders in door panels
Make things even easier - when your significant is out shopping for the perfect used car, think back to this helpful blog post.
You’ll know exactly why she picked out that pretty baby blue Honda CRV while you were busy drooling over the bad-ass black Hummer on the other side of the lot.
